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Get 20+ Pages of Insider Insights for Medical Writers in Pharma Advertising
Most of the content in this playbook isn’t explicitly taught in school or on the job. It had to be pieced together over time. The fact that the these pages are compiled here—all in one place—makes it your insider guide to crushing it.
Understand the Industry and Your Audience
Medical copywriting involves writing advertising and promotional material that incorporates clinical data into the claims. Healthcare professionals are an important target audience since they are the ones making the prescribing decisions.
See the Anatomy of Medical Copy
There is an art and a science to medical copywriting. When you combine the right messages with the right copy elements, you create compelling and clear copy.
Discover the 4 Pillars and 7 Cs of Medical Copywriting
There is more to writing copy than just putting words on the screen. Understanding the 4 pillars of the medical copywriter's role will prepare you for making decisions and taking ownership of the copy.
An important differentiator between medical copywriting and consumer copywriting is the abundance of guidelines and regulations to follow.
- What is a Playbook?
A playbook is a compilation of plans and strategies for conducting business or marketing activities. The Medical Copywriter's Playbook is the same thing for medical writers who are new to medical copywriting.
- How to use the Playbook
This playbook is your strategic companion as you explore the world of medical copywriting. It's full of tips, reminders, and considerations for you throughout the process of copy development.
WHAT TO EXPECT NEXT...
After you download the playbook, you will receive a series of 5 emails. Each email will shed more light on the world of medical copywriting and pharmaceutical advertising. You will also get to watch a video lesson from the Medical Copywriting Training Program.
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